Case Study · Medical Aesthetics · Upstate SC
Back to 30.
A 94-page rebuild for four medical aesthetics clinics in Upstate South Carolina. One brand. A clearer experience across every location.
Explore the build
Before & after
The difference,
measured.
The public site and WTM launch build, tested on the same day with Google PageSpeed Insights.
| Mobile experience | Before | After |
|---|---|---|
| PerformancePSI mobile | 52 | 86 |
| Hero paintLargest Contentful Paint | 15.4s | 3.0s |
| Main-thread blockingTotal Blocking Time | 280ms | 20ms |
Source: Google PageSpeed Insights (Lighthouse), mobile strategy, both homepages measured July 2026. Lab scores vary slightly run to run.
The brief
A four-clinic group that outgrew its website.
Four clinics. Injectables, laser, skin rejuvenation, and body contouring. A deep treatment menu that needed a clearer, faster website.
Warm typography. The brand’s red and cream. A clearer route from treatment to booking.
The build
A complete experience. Across 94 pages.
Every page rebuilt from the group's own material: 44 treatment pages, all four location pages, memberships, monthly specials, the shop, the gallery, and a 16-article education library. Booking and consultation paths stay one tap away on every page.
Inside the project
44 treatment pages · 4 location pages · 16-article library · Memberships · Monthly specials · Shop · Gallery · Financing · Book-a-consultation flow
Explore the experience
Walk it the way a client would.
Explore the treatments. Find a clinic. See it on your phone.