Case Study · Dentistry · Chicago

Northside Dental.

A 26-page rebuild for a Chicago dental practice. Real people. Clear services. An easier path to an appointment.

Explore the build
Northside Dental website, desktop view of the homepage
Northside Dental · Desktop websiteDesigned & built by WTM Studio
Industry
Family & Cosmetic Dentistry
Location
Chicago, IL
Scope
Full-site rebuild · 26 pages
Service lines
7, exactly as the practice offers them
Northside Dental / ResultsFirst 30 days

Just in month one.

20%+

more new patients.

Previous monthly average
47
New patients in August
57

Source: client-reported new-patient counts for August, compared with the previous monthly average. Results reflect this practice's first month after launch.

A first month to build on. Our goal: results that compound month over month.

The brief

A neighborhood practice, presented at its real level.

Four doctors. A team patients know by name. A neighborhood practice in Edgewater and Andersonville that deserved a website to match.

A calm welcome. The practice’s own green. A clear appointment path throughout.

The build

Every page a patient could ask for.

All seven service lines. Doctor profiles. Insurance guidance. Appointment requests and tap-to-call. Built from the practice’s own information.

Explore the build
Northside Dental website on mobile, page details
Northside Dental website on mobile, homepage
Actual mobile views. Presented in iPhone mockups.
Inside the project

Family & General Dentistry · Cosmetic Dentistry · Teeth Whitening · Porcelain Veneers · Orthodontics · Dental Implants · Periodontal Care · Our Team · Insurance · Visit & Contact

The details

Built with care. Measured in detail.

The finished build, measured with Google PageSpeed Insights.

Accessibility · PSI mobile
100
Best Practices · PSI mobile
100
SEO · PSI mobile
100
Layout shift (CLS)
0
Main-thread blocking (TBT)
0ms

Source: Google PageSpeed Insights (Lighthouse), mobile strategy, measured July 2026 on the WTM production build. Lab scores vary slightly run to run.

Explore the experience

Walk it the way a patient would.

Explore the services. Meet the team. See it on your phone.