The Journal · Law firm pricing answer

How much does a law firm
website cost?

The price range first, then what moves a law firm quote up or down and what to check before you publish.

The short answer

The short number

A law firm website with WTM Studio costs $6,000 to $30,000, paid one time. That is the same band as our other websites, and where your firm lands depends on how many pages and intake steps it needs.

You see a free concept homepage first, then get one flat quote. No retainer is required.

Below you get what the quote is made of, what it usually leaves out, one firm's reported result and five steps to compare quotes.

A price band running from $6,000 on the left to $30,000 on the right, with marks for few practice areas, several areas and offices, and many pages and locations, showing that a bigger scope sits higher in the range.
Where a firm lands in the range depends on scope. This is an illustration, not a quote.

What a law firm quote is made of

Price follows scope. Count your practice areas, your lawyers, your offices and your old content, then find your firm in each row.

What moves a law firm website quote within $6,000 to $30,000
FactorSmaller scopeLarger scope
Practice area pagesA few practice areas, each on one pageMany practice areas, each with its own page and its own intake questions
Attorney profilesA short team of two or threeA large bench, each lawyer with a full profile
LocationsOne office, one address, one set of hoursSeveral offices, each with a location page
Intake and contact formsOne contact form and a phone numberDifferent forms by matter type, with routing to the right person
Content migrationYou start fresh or carry over a few pagesHundreds of old pages and articles to review and move
LanguagesEnglish onlyA second language with reviewed translations

A two office firm with a handful of practice areas sits in the lower half. A firm with many offices, many matter types and years of articles to move sits toward the top. Our law firm website page shows how we build for firms like yours.

What a website quote usually leaves out

Some costs sit outside almost any website quote. Ask each vendor to confirm in writing which of these their number covers.

  • Domain registration and renewal
  • Subscriptions for tools you already use, such as scheduling or intake software
  • Advertising spend
  • Professional photography of your lawyers and office
  • A lawyer's review of the page copy before it goes live

Our pricing page explains how we scope a project, and the quote comparison guide shows how to line up proposals side by side.

Five bars stacked from practice area pages at the bottom to content migration at the top, getting wider going up, with an arrow pointing up to show that more scope puts a quote higher in the price range.
Each added piece of scope pushes a law firm quote higher in the range.

One firm's report: Ecomm Law Group

WTM Studio designed a website for Ecomm Law Group. The owner reports that the practice gained 16 to 18 percent month over month in revenue.

Read that for what it is. It is one firm's own report. We do not state a time span, and we do not say the website alone caused it. Revenue also depends on cases, referrals, demand and how fast a firm answers new inquiries.

Our proof so far is from dental, one medical aesthetics group and one law group. That means we have one law firm result to share, not many. You can see the Ecomm Law Group design on the law firm page.

Check your state bar rules before you publish

Lawyer advertising is regulated, and the rules differ by state. Before any page goes live, check your state bar's advertising rules.

Hand the attorney responsible for the firm the actual page copy, testimonials and consultation language, and have them review it against those rules. We build the site. We do not give legal advice.

How to compare three law firm website quotes

  1. Ask each vendor for the page count in writing, split into practice area pages, attorney profiles and location pages.
  2. Ask what happens to your old pages and web addresses, and who handles the move.
  3. Ask whether the price is one time or monthly, and what a monthly fee would cover.
  4. Ask who owns the site, the design and the content when the work ends.
  5. Ask for the same list of exclusions from every vendor, then compare totals, not headline numbers.

For a Florida example of what a firm site needs, read what a Miami law firm website needs or see our Miami law firm website service. For another niche, see what a med spa website costs.

Before you decide

A few good questions.

Is there a monthly fee for a law firm website?

Not for the build. You pay once and there is no required retainer. Tools you already pay for, like a domain or scheduling software, bill you on their own.

How long does a law firm website take to build?

Most sites launch 2 to 4 weeks after the design direction is approved.

Does a firm with several offices pay more?

Usually. Each office adds a location page and contact details to plan, which moves the quote within the $6,000 to $30,000 range.

Who owns the website when it is finished?

You do. You own what we build when the work is done.

Can a new website promise more clients or a higher Google ranking?

No. Nobody can honestly promise either. The Ecomm Law Group result is the owner's own report, not a promise for your firm.

Do I need to check state bar rules for my website?

Yes. Have the responsible attorney check your state bar's advertising rules against the page copy before you publish. We do not give legal advice.

Do you only build law firm websites in Florida?

No. We build law firm websites for firms nationwide.

Your practice. Custom-built.

See your design
before you commit.

Start with a free homepage concept.
Then get one flat quote.