Med spa
Back to 30.
A closer look.
Booking. Treatment discovery. Search. Inside a four-clinic med spa rebuild.
Read the issueThe newsletter
Before you
pay for it.
Real websites.
The thinking behind them.
Teardowns and rebuilds, with the decisions that make a difference.
Subscribe on SubstackSelected issues
The full archive
Back to 30.
Dental
Northside Dental.
What changed, and why.
A Chicago practice. A new website. The decisions behind the rebuild.
Read the issueFrom Ray
The first four questions.
What I look for when I open a practice website, before the redesign begins.
Read the issueFrom the WTM Journal
Before your next build.
Four decisions worth thinking through.
Custom website or template?
Use a template when the structure fits. Consider custom when the customer journey needs more control.
Website, web app, or mobile app?
Start with the task. Compare the first release, ownership, and the work after launch.
Redesign or rebuild?
Keep the foundation when it works. Replace it when a specific constraint justifies the change.
SEO and AI SEO.
Compare the deliverables. Measure qualified inquiries alongside visibility.
Before You Pay For It
Get the next one.
Subscribe to Ray’s newsletter on Substack.