DSO website design · Case study

Case study: a 9-location dental group.
Two measured months.

We built a new website, location pages and online booking for a 9-location dental group. Month one: 18+ new patients. Month two: new patients ran 17% above the group’s usual monthly growth.

Group-reported counts. We cannot share the group’s name, so this page shows no images of its site.

northsidesmiles.comNorthside Dental custom website designed and built by WTM Studio
Northside Dental, a single practice, not the 9-location group. Custom website design by WTM Studio.
Explore the case study

The short answer

What happened, in plain numbers.

A 9-location dental group came to us for a new website. We built the site, its location pages and online booking through our Patient Growth System. The group reported 18+ new patients in month one. In month two, new patients ran 17% above the group’s usual monthly growth.

These are the group’s own counts. They do not prove the website alone caused the increase, and they do not predict another group’s results.

Two months.
Read them with care.

Figures as the group reported them. We cannot share the group’s name.
MeasureGroup reportedHow to read it
Month one18+ new patients.The group’s own count for month one.
Month twoNew patients ran 17% above the group’s usual monthly growth.Compared with the group’s own usual growth, not with other groups.
What we builtA new website, location pages and online booking.The booking runs through our Patient Growth System.
Who countedThe group.We share the figures as the group reported them.
CauseNot proven.The figures do not prove the website alone caused the increase.
ForecastNone.The figures do not predict results for your group.
Group nameNot shared.We cannot share it, so this page shows no images of the group’s site.

A 9-location dental group · Group-reported results

Month two.
Still above usual.

17%above the group’s usual monthly growth in month two.

Month one brought 18+ new patients. In month two, new patients ran 17% above the group’s usual monthly growth. We cannot share the group’s name.

Group-reported counts. This does not prove the website alone caused the increase, and it does not predict another group’s results.

See how we build for dental groups

What did we build for the group?

Three things: a new website, location pages and online booking. The booking runs through our Patient Growth System.

Founder Ray Hussain led the project, as he leads every WTM project.

This page sticks to those three pieces. If you want to know how one of them worked, ask us on a call. For how we plan location pages and booking for groups in general, see DSO website design.

What did the group report?

  • Month one: 18+ new patients.
  • Month two: new patients ran 17% above the group’s usual monthly growth.

Both figures come from the group. The month two figure compares the group with its own usual monthly growth. It is not a comparison with other groups or with the market.

We have no other figures to share on this page. If you want a figure we have not listed, ask for it in writing.

What do these numbers not show?

Read any case study with care, including this one.

  • They do not prove the website alone caused the increase. Other things can change in the same months.
  • They do not predict results for your group. Offices, markets and teams differ.
  • They cover two months. They say nothing about the months after.
  • They are the group’s own counts.

We share them because they are what the group reported. Nothing more.

Why don’t we name the group?

We cannot share the group’s name. So this page has no screenshots, logos or quotes from the group. The image at the top is Northside Dental, a single practice.

If a name matters to your decision, ask us in writing what we can share about the work.

What should you ask any vendor about a case study?

Use these with any agency, including us:

  • Who counted the results, and over which months?
  • What was the baseline, and how was it measured?
  • What exactly was built, and what was quoted separately?
  • What else changed in the same months, such as new offices, staff or ads?
  • Does the result prove the website caused it? If not, say so.
  • Can we see the live work, or a similar project?
  • Who owns the design, code, content and domain after launch?

Get every answer in writing. To line up quotes side by side, use our website quote comparison. If you are weighing a platform, read DSO website platform vs custom build.

What other dental work can you check?

Northside Dental is a single practice. It reported 20%+ more new patients in the first month: 57 vs a prior average of 47, practice-reported. That result does not establish website or SEO attribution and is not a forecast for a dental group.

Back to 30 is four-clinic medical aesthetics work. It shows location structure and booking paths. It is not a dental group result.

For more on how patients book from a phone, read our dental website mobile booking study.

What does a WTM group build include?

WTM Studio builds custom websites for dental groups. Founder Ray Hussain leads every project. A group build is planned around:

  • A location page template. Each office page holds its address, phone, hours, services, team and directions.
  • A booking path per office. Each book button opens that office’s schedule, or calls the office if it books by phone. Connections are agreed in scope, office by office, once we see what each office uses.
  • Structured data per location. Each office page carries its own block, linked to the parent group. It matches the page and the office’s Google Business Profile.
  • One record per office. Clear rules on what stays central and what each office edits.

Website redesigns typically cost $6,000 to $30,000 as a one-time project. New websites are quoted separately. We start with a free homepage concept for one practice. Then we agree the scope and one flat quote. No required retainer. You own everything we build. SEO and AI SEO are quoted separately. Read our pricing and engagement terms.

This page does not share what the group’s project cost. Ask for your own quote in writing.

WTM Studio is based in Miramar, Florida, and builds nationwide. See our dental website design service.

Before you decide

A few good questions.

What did WTM build for the 9-location dental group?

A new website, location pages and online booking. The booking runs through our Patient Growth System. We cannot share the group’s name, so this page shows no images of its site.

What results did the group report?

The group reported 18+ new patients in month one. In month two, new patients ran 17% above the group’s usual monthly growth. These are the group’s own counts.

Does this prove the website caused the increase?

No. It does not prove the website alone caused the increase, and it does not predict results for another group. Ask any vendor what else changed in the same months.

Why is the group’s name not shared?

We cannot share it. If a name matters to your decision, ask us in writing what we can share about the work.

How is a WTM group build priced?

WTM Studio website redesigns typically cost $6,000 to $30,000 as a one-time project. New websites are quoted separately. We start with a free homepage concept for one practice. Then we agree the scope and one flat quote. No required retainer. SEO and AI SEO are quoted separately.

Your group. Custom-built.

See what your
group site could be.

Start with a homepage concept for one practice.
Decide on the build after you see it.