The Journal · Med spa website buyer guide

Best website designer
for a med spa?

Before you look at a single hero image, open one of the designer's past med spa sites on your phone and try to book a treatment from the menu.

The short answer

Short answer: it depends on your menu

A client scanning a menu of 20+ treatments on a phone should find the one they want and reach your real booking tool without hunting, and the best med spa designer is the one whose past sites pass that test. The caveat: which designer fits depends on how deep your menu runs, how many clinics you have and how clients book today, so no ranking can settle it before someone looks at your practice.

WTM Studio is one option: a custom studio in Miramar, Florida, building nationwide, where founder Ray Hussain leads every project. You see a free homepage concept, then get one flat quote, and you own what we build.

Diagram of a med spa website drawn as a hub, with the treatment menu at the center and lines running out to treatment pages, memberships, location pages and booking, showing that every part of the site should connect back to the menu.
The treatment menu is the hub. Every other path on the site should lead back to it.

What to check in a designer's past med spa work

Five things to test on a designer's past med spa sites
What to checkA strong answerA weak answer
Treatment page depthEach treatment has its own page that explains what it involves, what the consult decides and who performs it.One Services page with a list of names and a single Book button at the bottom.
Booking tool hand-offThe Book button opens your existing booking system for the right clinic, and someone tested it on a phone.A generic contact form, or a link that drops people on a blank start screen with no idea what they are booking.
Membership and gift card pathsMemberships have their own page with a clear way to join. Gift cards are a visible path of their own.Memberships mentioned in one footer line. Gift cards only by phone.
Before-and-after handlingResults sit on the treatment they belong to, with consent on file and context kept.A loose gallery of stock models or photos with no treatment attached.
Location pagesEvery clinic gets a page with its hours, directions and its own booking destination.One address block in the footer, or every clinic sharing one booking link.

Ask the designer to walk you through one of these rows live. If they cannot show a past site where the menu holds up at 20 or more treatments, your practice becomes their first try.

How we structured the Back to 30 menu

Back to 30 is a medical aesthetics group with four clinics in Upstate South Carolina. We rebuilt the whole site, 94 pages, from the group's own material. You can walk through it in the Back to 30 case study.

Under the menu sit 44 treatment pages, a page for each of the four locations, memberships, monthly specials, a shop, a gallery, financing and a 16-article education library. Booking and consultation paths stay one tap away on every page.

What it proves: one site can carry a deep menu and several clinics without making a client guess where they are booking. What it cannot prove is how your brand would look. That is why you see a free homepage concept before you decide anything.

What it costs and what you sign

Med spa sites with WTM Studio are typically $6,000 to $30,000, one time. Only a custom CMS, meaning editing screens built for your site alone, pushes a job toward the top of that range. It pays off when your team changes specials, prices and membership details often. Our guide on how much a med spa website costs breaks down the low end and the high end.

You see the homepage concept free, then get one flat quote. There is no required retainer, and you own what we build. Ongoing SEO is not automatically included. Holding another studio's proposal? Put it next to ours with the website quote comparison and check what each one actually lists.

Questions that sort med spa designers fast

  1. Show me a treatment page you built. Who wrote it, and who checked the clinical wording?
  2. When a client taps Book on a filler page, where exactly do they land?
  3. How does someone buy a membership or a gift card on the sites you build?
  4. Where do before-and-after photos live, and how is consent handled?
  5. If we open another clinic next year, what does adding its page involve?
  6. Who leads the project day to day? At WTM, it is Ray Hussain on every job.

Our med spa website design page shows how we approach aesthetics clinics, and the guide to what a med spa website needs covers the build itself. Practices that also offer surgery can compare notes on plastic surgery website design.

Before you decide

A few good questions.

Should my med spa web designer replace our booking software?

Usually not. A good designer connects the site to the booking system your front desk already uses and tests the hand-off on a phone. Switching software is a separate decision for your team. WTM connects your booking action to the system you already have.

Does every treatment on our menu need its own page?

Treatments clients ask about and book on their own should each get a page that explains what is involved and who performs it. Small add-ons can live on the page of the treatment they go with. The Back to 30 site has 44 treatment pages for that reason.

Can we post before-and-after photos on the website?

Yes, with patient consent on file and the context kept with each image. They work best on the treatment page they belong to rather than in a loose gallery. Have someone clinical at your practice review the wording around them.

Is a custom CMS worth it for a med spa?

It can be if your team edits treatments, specials and membership details often and wants editing screens shaped around that work. It is the only thing that pushes a WTM med spa site toward the top of the $6,000 to $30,000 range. If edits are rare, you may not need one.

Will you build for a med spa outside South Florida?

Yes. WTM Studio is based in Miramar, Florida, and builds nationwide. Back to 30, our four-clinic medical aesthetics build, is in Upstate South Carolina. Ray Hussain leads every project no matter where the practice is.

Your practice. Custom-built.

See your design
before you commit.

Start with a free homepage concept.
Then get one flat quote.